![]() SmartyPants continues to prove that they are a purpose-driven company and a true leader in the building a healthier and more equitable world. SmartyPants team members have accompanied Vitamin Angels on trips to Peru, Haiti, Ethiopia, Mexico, the Philippines, Honduras, Kenya, and Indonesia to experience firsthand the impact and importance of our partnership. SmartyPants creates multi-vitamin gummies that taste like candy but deliver nutritional benefits without any artificial colors, sweeteners, flavors or. They have made their commitment to health and giving back an anchor for the company, leveraging this mission to set a positive company culture, attract key talent, and inspire customers to become brand ambassadors. ![]() SmartyPants has incorporated the Vitamin Angels partnership into all their communications, from sample packs to product videos. This spirit lives deep within their company culture. Since the day they opened their doors, SmartyPants decided to make giving back a key component of their company mission by making a matching 1-for-1 micronutrient grant for every bottle of vitamins sold. It resulted in cash proceeds equivalent to £397 million (US$492.5 million), making for an EBITA of £114.5 million (US$142.0 million).Since 2011, SmartyPants Vitamins has helped Vitamin Angels reach over 13 million mothers and children worldwide. Meanwhile, GlaxoSmithKline completed its divestment of its consumer healthcare nutrition products and malted milk hot beverage powder Horlicks in India to Unilever last April. “SmartyPants Vitamins complements Unilever’s portfolio of brands (Horlicks, OLLY, Equilibra and Liquid IV) in the functional nutrition and supplement segment,” says Peter Ter Kulve, President of Health & Wellbeing at Unilever.Īnnounced last September, Unilever’s acquisition of Liquid IV comprises electrolyte drink mixes that utilize Cellular Transport Technology (CTT) to enhance the rapid absorption of water and other key nutrients into the bloodstream. SmartyPants works best when paired with a fresh and seasonal diet Whether its pickled okra on top of your salad, peaches with burrata and balsamic vinegar, or. SmartyPants Vitamins currently also has a partnership with non‐profit organization, Vitamin Angels, to provide vitamins for mothers, expectant mothers and children in need, worldwide.Ĭomplementing Unilever’s existing portfolio In addition, this mixture includes a Spectra Whole Food Antioxidant Blend to help boost the body’s response to free radicals. ![]() Meanwhile, the company’s new certified-vegan PhD Prenatal Formula includes ingredients that support normal early development in fetuses and brain, heart, immune and digestive health for expecting mothers. Smartypants’ Adult Formula range offers vitamins and essential nutrients like omega 3 EPA and DHA essential fatty acids, vitamin D3 for immunity, vitamin K for bone health, vitamin B12 for energy and vitamin E for antioxidants. “Our probiotic has greater than 95 percent survivability in the gut to support healthy gut function and digestive health,” the company details. SmartyPants works with non‐GMO certified ingredients and a range of sustainably sourced bio‐available nutrients.For instance, the company’s Beta-Glucan M-Gard prebiotic for children promotes the growth of bacteria and is clinically proven to enhance the immune system. Smartypants’ range of supplements includes prebiotic and probiotics to help promote a balance of good bacteria in young children’s microbiomes. “The health and wellness segment is a fast-growing space, in which we are seeing a natural overlap emerging between wellness and nutrition,” a Unilever spokesperson tells NutritionInsight. Their product range is free from synthetic colors, artificial flavors, sweeteners and preservatives. SmartyPants works with non‐GMO certified ingredients and a range of sustainably sourced bio‐available nutrients. Terms of the deal have not been disclosed and the acquisition is subject to regulatory approvals and customary closing conditions. Unilever has agreed to acquire SmartyPants Vitamins, a US-based supplement company.
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